The intricacies of advertising with Google are well-known, where the highest bidder often secures the top positions. However, several forgotten factors, such as quality score, ad scheduling, and audience targeting, play a crucial role in optimizing campaign performance.

This reduction in advertising costs achieved by taking over Google Ads campaigns from a marketing agency and managing them in-house

By implementing a strategic approach that includes constant evaluation of ad performance, leveraging proper analytics, tag manager, conversions tracking, evaluating Google extensions, and optimizing ad pacing, I have been able to achieve a substantial decrease in the cost per conversion while maintaining the quality of leads.

The accompanying photo clearly illustrates the success of this endeavor. The average cost per click witnessed a remarkable 38% decrease, resulting in an overall decrease in advertising costs. Moreover, the number of conversions experienced a significant increase, while the cost per conversion decreased by 29%. This not only saved a considerable amount of money for the client but also demonstrated the effectiveness of the optimized advertising strategy.

Please note that the full screenshot from the Google Ads account cannot be shared due to confidentiality agreements. However, the timeframe for this case study spans 6 months, and the comparison shows the stark difference in advertising costs between the campaigns run by the marketing agency and the in-house management.